Portrait of Itai Varochik, Platform Maker and founder of TheCrest.ai
    About

    Itai Varochik.
    Platform Maker.

    I'm a growth marketer and founder with 14+ years building, launching, and scaling B2B SaaS platforms. I take businesses from a napkin sketch to revenue, ideation, validation, planning, execution, and growth, with AI layered into every step.

    Hod HaSharon, Israel 14+ years in growth 2,250+ followers
    The Story

    From growth manager to platform operator.

    I started in growth marketing, leading acquisition for B2B and B2C SaaS companies from concept to expansion. Over the years I ran growth at SparkBeyond, an AI-powered problem-solving platform, and built scalable inbound engines for SaaS businesses across analytics, podcasting, and search.

    Somewhere along the way I stopped wanting to just run the marketing. I wanted to build the platforms. Today I operate as a full A to Z platform maker: ideation, validation, planning, execution, and scaling. I run my own platforms (TheCrest.ai and GetASearch.com), and I help other founders do the same.

    My core competencies are SaaS strategy, analytics, and inbound marketing. My current obsession is wiring AI into every layer of the growth stack, from programmatic SEO to product-led onboarding to attribution.

    Experience

    Where I've built.

    1. Founder & CEO at TheCrest.ai

      2025 — Present

      Founded a platform helping executives, founders, and investors boost their digital presence with curated, SEO-optimized professional profiles.

    2. Founder at GetASearch.com

      2024 — Present

      Independent software review and comparison platform across AI, crypto, trading, and finance. Grew organic traffic 5x in 6 months through programmatic SEO.

    3. Growth Marketing Manager at SparkBeyond

      Prior

      Led growth on an AI-powered problem-solving platform for enterprise. Owned funnel from awareness to qualified pipeline.

    Expertise

    What I'm good at.

    Growth Strategy for B2B SaaS
    Programmatic & Technical SEO
    AI Integration & PLG
    Paid Acquisition (Google, LinkedIn, Meta)
    Content & Community-Led Growth
    Multi-Touch Attribution & Analytics
    Go-to-Market & Product Marketing
    Platform Building (ideation to scale)

    Building something? Let's talk.

    Whether it's an idea, a stalled launch, or a platform that needs to scale, send a note. I respond within 24 hours.

    Get in touch