Phase 01 · Process
Ideate
Mapping the landscape of possibility. Identifying the singular hook that demands existence and building the strategic memo that justifies committing.
Questions we answer
- Q.What is the singular wedge that makes this defensible?
- Q.Who is the obvious first user and what are they doing today?
- Q.What does this become in 3 years if it works?
- Q.What's the smallest version that's still interesting?
What ships
- →Operator thesis (1-page memo)
- →Wedge & moat analysis
- →Competitive landscape map
- →Risk register with mitigation paths
From live platforms
TheCrest.ai
Operator thesis defined the AI co-pilot wedge before any code was written.
getasearch.com
Ideation phase produced the intent-first search hypothesis.