Phase 06 · Process
Optimize
Attribution, retention, pricing, and systematic scaling. The compounding layer that decides whether the platform grows or decays after launch.
Questions we answer
- Q.What is the single north-star metric?
- Q.Which loops are working and which need surgery?
- Q.Where is unit economics leaking?
- Q.Which experiments compound and which are noise?
What ships
- →First-party attribution stack
- →Cohort retention and lifecycle programs
- →Pricing and packaging experiments
- →Weekly growth review and quarterly board memo
From live platforms
TheCrest.ai
Weekly growth cadence with attribution from first touch to paid expansion.
getasearch.com
Retrieval and ranking tightened against engagement signals every sprint.