Phase 02 · Process
Validate
Buying evidence, not opinions. Smoke-testing demand with landing pages, interviews, and paid traffic before committing real engineering.
Questions we answer
- Q.Will real people pay attention?
- Q.What language do they use to describe the problem?
- Q.Which channel delivers the cheapest intent?
- Q.Is this a vitamin or a painkiller?
What ships
- →Validation landing pages
- →12+ customer interviews + synthesis
- →Paid traffic experiment with CTR/CVR
- →Demand signal report and go/pivot recommendation
From live platforms
TheCrest.ai
Validated the executive-presence thesis with landing pages and operator interviews before building.
getasearch.com
Search-intent experiments confirmed demand before any retrieval code was written.