Validation Lab

01 / What it is

Smoke-test the demand. Landing pages, interview loops, paid traffic experiments and a synthesis report that tells you whether the market actually wants this.

02 / Benefits

• Real conversion data, not survey theatre
• A pricing hypothesis grounded in interviews
• Defensible signal before any product spend

03 / How it works

1. Step 01
   Setup

   Wedge selection, ICP definition and experiment design.

2. Step 02
   Land

   Three test landing pages live with tracking and CRO baselines.

3. Step 03
   Talk

   Twelve customer interviews, recorded and tagged.

4. Step 04
   Synthesis

   Demand report with go / pivot / kill and a pricing range.

04 / Deliverables

• Validation landing pages (up to 3)
• 12 customer interviews + synthesis
• Paid traffic experiment with conversion data
• Demand signal report
• Go / pivot / kill recommendation

05 / Outcomes

• →Real conversion data
• →Qualitative + quantitative signal
• →A pricing hypothesis grounded in interviews